Sixty talks on being found, trusted and named in the age of AI answers.

People stopped searching and started asking. One question in, one answer back — and if your name is not in it, you are not in the conversation. This is the course on changing that.

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Seven talks, free

Whole talks, not extracts. Read them and decide.

  • Halfway Up the Mountain

    Stop for one breath and look back down the trail.

    9 min read

  • Positioning in a World of Infinite Answers

    Ask any AI assistant the central question of your field right now. You’ll get a fair, accurate, free answer in about four seconds — so what exactly are you for?

    10 min read

  • Seen, Trusted, Cited: The New Ladder of Attention

    There are only three rungs on the ladder now, and most people aren’t standing on the first one. Not because they’re behind — because nobody ever told them the ladder changed shape.

    10 min read

  • The Compounding Curve

    One consultant quit at year three. The other became the name her entire industry reached for by year seven — and the difference between them was something neither of them could see happening.

    10 min read

  • The Myth of “Just Make Great Work”

    Somewhere right now, a piece of work worse than yours is winning. Not on merit. On whether a machine could confirm who made it.

    10 min read

  • The Question Only You Can Answer

    If the whole internet forgot you tonight, one question would go unanswered tomorrow. Most people, if they’re honest, can’t say what that question is.

    10 min read

  • What the Machines Will Remember

    A hundred years from now, a child will ask a machine about your field. There is one honest question buried inside that: which of your sentences, if any, is still inside the answer.

    10 min read

The sixty

Five arcs, twelve talks each. Every arc widens the frame of the one before it.

Arc 1

Foundations & Mindset

the diagnosis: how machine answers are assembled, and the access, render, substance, and corroboration checks that decide who appears in them

  • The Day the Internet Stopped Looking for You · 12 min read

    There's a question about your visibility you've never asked.

  • You Don’t Have a Traffic Problem — You Have a Memory Problem · 10 min read

    Your traffic looks fine. That's the problem.

  • The Tragedy of the Best-Kept Secret · 9 min read

    Someone did career-best work this year. No machine will ever mention it.

  • The Librarian Who Reads Ten Million Books a Night · 10 min read

    Three pages online describe you three different ways tonight. " Caption: The system reading all of them may never realize they're the same person — and if it doesn't, none of it counts as memory. Lecture 5 is live. #AIVi...

  • The Invisible Storefront · 9 min read

    You can rebuild your whole website and still disappear from the one answer that matters.

  • Walt’s Wager · 8 min read

    There's a bet hiding inside 'I've survived every disruption before.' It isn't as even as it sounds.

  • The Mirror Test · 9 min read

    Most people run this test and stop at the first sentence.

  • Attention Didn’t Die. It Moved. · 10 min read

    Blogging is dead. Search is dead. Attention is dead. None of that is true — but something did move.

  • The Third Door · 9 min read

    Right now, an AI system is reading a room that ranks nowhere on Google.

  • What Can’t Be Seen Can’t Be Said · 9 min read

    Something you built right now is beautiful, true, and invisible to the machine answering questions about you tonight.

  • Small Signals, Faithfully Sent · 9 min read

    Being readable and being checked are not the same thing.

  • The First Answer: Maya Looks Again · 9 min read

    Ask a machine about your field today. Ask it again in six months. Most people never do.

Arc 2

Core Principles

what makes work citable: being the source, owning one question, and the signals that let a machine repeat you with confidence

  • Be the Source, Not the Echo · 9 min read

    If a machine traced your last ten claims back to where they started, how many would end at your name?

  • Clarity Is Kindness · 8 min read

    Your 'sophisticated' bio might be a locked door.

  • One Question, Owned Completely · 9 min read

    There's a question about your visibility you've never asked.

  • Depth Is the New Reach · 10 min read

    There's a question about your visibility you've never asked.

  • The Anatomy of a Citable Idea · 8 min read

    There's a question about your visibility you've never asked.

  • The Economics of Being Nameable · 7 min read

    Can anyone ask for you BY NAME — or only describe someone like you and hope? " Caption: There's a rule in every genie story ever told: you can't summon a lamp by describing it. You need the name. Tonight is about the exa...

  • Trust Travels Faster Than Traffic · 10 min read

    One sentence from the right person moved a career further than a year of hustle.

  • The Librarian’s Secret, Revealed · 10 min read

    An AI can answer your exact question and never say your name. " Caption: For 29 lectures this series asked why. Tonight it names the four-part test that decides whose name gets said — and none of it is luck.

  • Content vs. Contribution · 9 min read

    The word 'content' should insult you. Buckets have contents. You were built to contribute.

  • Speak So the Room Remembers · 8 min read

    There's a question about your visibility you've never asked.

  • Give the Map, Sell the Journey · 8 min read

    There's a question about your visibility you've never asked.

  • Principles Before Playbooks · 9 min read

    Every playbook you can buy is already obsolete.

Arc 3

Amplification

how ideas move through other people: echoes, borrowed rooms, and corroboration you don’t control directly

  • The Room Where Answers Are Made · 9 min read

    There's a meeting happening about you tonight. You weren't invited, and nobody's coming to tell you it happened.

  • Echoes by Design · 8 min read

    Someone repeated your exact words today. You'll never know it happened.

  • The Multiplier Mindset · 7 min read

    You don't need more ideas. You need more doors. " Caption: You built the whole house. You just bricked up every room except the one you happened to walk out of first. Lecture 43: The Multiplier Mindset.

  • Conversations Are Distribution · 10 min read

    There's a question about your visibility you've never asked.

  • The Third Door, Opened · 8 min read

    AI assistants don't cite the smartest answer. They cite the only one in the room. " Caption: Post in a crowded space and your best work just joins ten thousand near-copies. Post in a thin one and there's nothing left to...

  • Borrowed Rooms, Owned Voice · 10 min read

    Your last viral post made thousands of strangers curious about you. Where did that curiosity go?

  • Repetition Without Boredom · 9 min read

    There's a question about your visibility you've never asked.

  • Timing the Wave · 10 min read

    There's a question about your visibility you've never asked.

  • From Audience to Community to Chorus · 8 min read

    There's a question about your visibility you've never asked.

  • The Teaching Effect · 10 min read

    There's a question about your visibility you've never asked.

  • Why Visibility Decays · 10 min read

    There's a question about your visibility you've never asked.

  • The Compounding Curve, Bent Upward · 12 min read

    There's a question about your visibility you've never asked.

Arc 4

Advanced Strategy

holding a position under pressure, and the technical architecture underneath it: how answers are retrieved, what structured data says about you, and how to read your own drift

  • The Hundredth Door · 10 min read

    I told you there were three doors. I lied — by omission.

  • The Moat of Meaning · 8 min read

    There's a question about your visibility you've never asked.

  • Category of One · 10 min read

    There's a question about your visibility you've never asked.

  • The Contrarian’s Dividend · 10 min read

    Consensus is free. Disagreement, done right, pays for a decade.

  • Reading the Room-Sized Machine · 12 min read

    There's a question about your visibility you've never asked.

  • The Visibility You Refuse · 10 min read

    There's a question about your visibility you've never asked.

  • The Architecture of Authority · 12 min read

    There's a question about your visibility you've never asked.

  • Weathering the Algorithm’s Moods · 11 min read

    There's a question about your visibility you've never asked.

  • The Trust Reserve · 10 min read

    There's a question about your visibility you've never asked.

  • Scale Without Dilution · 10 min read

    There's a question about your visibility you've never asked.

  • The Invisible Hand of Your Best Work · 13 min read

    A museum called her about an essay she forgot writing. Three years later, it signed a contract for her.

  • From Strategy to Identity · 8 min read

    An AI just got asked who you are — and it hesitated.

Arc 5

Mastery & Legacy

what visibility is for: canon, succession, the access machinery you control, and the measurement discipline that outlives any platform

  • The Name That Answers Back · 10 min read

    There's a question about your visibility you've never asked.

  • Visibility That Outlives You · 10 min read

    If you disappeared for a year, would your best work still work?

  • Lighthouses, Not Billboards · 10 min read

    Machines don't guess which version of you is true. They pick the clean one.

  • Succession: Making Others Visible · 8 min read

    "Whose name have you made bigger this year — other than your own?

  • The Canon of You · 11 min read

    She died and left behind two rooms. Only one of them told anyone who she actually was.

  • Teaching the Next Cartographers · 10 min read

    There's a question about your visibility you've never asked.

  • The Long Now of Reputation · 12 min read

    There's a question about your visibility you've never asked.

  • Beyond Platforms · 13 min read

    There's a question about your visibility you've never asked.

  • Grace Under Attention · 7 min read

    There's a question about your visibility you've never asked.

  • Your Second Mountain · 9 min read

    There's a question about your visibility you've never asked.

  • The Name That Answers Back, Answered · 12 min read

    There's a question about your visibility you've never asked.

  • The Mirror, Full: A Commencement · 9 min read

    There's a question about your visibility you've never asked.

Eight Build Guides

The hands-on half: step-by-step, with a verify check after every move.

  • Guide 1

    The day-zero baseline

    a dated, repeatable record of what AI assistants say about you today — the before that every later after gets measured against.

  • Guide 2

    The entity page

    one canonical page, on a domain you control, stating who you are so plainly and stably that every other mention of you can be resolved against it.

  • Guide 3

    The script-free render check

    certainty that every page carrying your proof is readable by machines that don't run scripts — which, for the fetchers that matter, is the honest working assumption.

  • Guide 4

    Labels that match

    structured data (JSON-LD) on your entity page and canonical work — machine-readable labels that state your facts exactly as the visible copy states them.

  • Guide 5

    The gate

    a robots file — and CDN settings — that admit and refuse AI crawlers on purpose, visitor by visitor, with every refusal a decision instead of a leftover.

  • Guide 6

    The corroboration audit

    an inventory of every place your facts appear — listings, directories, profiles, mentions — aligned word for word to the entity page, so independent sources confirm one entity instead of splitting you into fragments.

  • Guide 7

    The citation-source audit

    a map of which pages feed the answers in your field — where your name enters the chain, where it fails to, and which single node most deserves your next move.

  • Guide 8

    The freshness cadence

    the review calendar that keeps everything the first seven guides built current — and the day-90 re-test that turns the whole program into a measured result.

Ready for the rest?

Sixty talks, sixty companions, eight Build Guides, the glossary, the 90-Day Plan — and the badges you earn on the way.

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