Sixty talks on being found, trusted and named in the age of AI answers.

The Day the Internet Stopped Looking for You · 12 min read

You do not rank low. You are not in the conversation at all.

You Don’t Have a Traffic Problem — You Have a Memory Problem · 10 min read

Your traffic looks fine. That's the problem.

The Tragedy of the Best-Kept Secret · 9 min read

Someone did career-best work this year. No machine will ever mention it.

The Librarian Who Reads Ten Million Books a Night · 10 min read

Three pages online describe you three different ways. Does the thing reading all of them know it's you?

The Invisible Storefront · 9 min read

You can rebuild your whole website and still disappear from the one answer that matters.

Walt’s Wager · 8 min read

There's a bet hiding inside 'I've survived every disruption before.' It isn't as even as it sounds.

The Mirror Test · 9 min read

Most people run this test and stop at the first sentence.

Attention Didn’t Die. It Moved. · 10 min read

Blogging is dead. Search is dead. Attention is dead. None of that is true — but something did move.

The Third Door · 9 min read

Right now, an AI system is reading a room that ranks nowhere on Google.

What Can’t Be Seen Can’t Be Said · 9 min read

Something you built right now is beautiful, true, and invisible to the machine answering questions about you tonight.

Small Signals, Faithfully Sent · 9 min read

Being readable and being checked are not the same thing.

The First Answer: Maya Looks Again · 9 min read

Ask a machine about your field today. Ask it again in six months. Most people never do.

Be the Source, Not the Echo · 9 min read

If a machine traced your last ten claims back to where they started, how many would end at your name?

Clarity Is Kindness · 8 min read

Your 'sophisticated' bio might be a locked door.

One Question, Owned Completely · 9 min read

What does it cost to be known for eight things instead of one? It never shows up on an invoice.

Depth Is the New Reach · 10 min read

Depth doesn't compete with the machine's summary. It becomes what the summary is quietly built from.

The Anatomy of a Citable Idea · 8 min read

He didn't get famous. The phrase did.

The Economics of Being Nameable · 7 min read

Can anyone ask for you by name, or can they only describe someone like you and hope?

Trust Travels Faster Than Traffic · 10 min read

One sentence from the right person moved a career further than a year of hustle.

The Librarian’s Secret, Revealed · 10 min read

An AI can answer your exact question and never say your name. That gap never shows up in a report.

Content vs. Contribution · 9 min read

The word 'content' should insult you. Buckets have contents. You were built to contribute.

Speak So the Room Remembers · 8 min read

People forget paragraphs. They carry sentences.

Give the Map, Sell the Journey · 8 min read

A page that teases an answer and then asks for your email isn't a map. It's a locked door with a window in it.

Principles Before Playbooks · 9 min read

Every playbook you can buy is already obsolete.

The Room Where Answers Are Made · 9 min read

There's a meeting happening about you tonight. You weren't invited, and nobody's coming to tell you it happened.

Echoes by Design · 8 min read

Someone repeated your exact words today. You'll never know it happened.

The Multiplier Mindset · 7 min read

You don't need more ideas. You need more doors.

Conversations Are Distribution · 10 min read

Every real conversation is a broadcast with a delay.

The Third Door, Opened · 8 min read

AI assistants don't cite the smartest answer. They cite the only one in the room.

Borrowed Rooms, Owned Voice · 10 min read

Your last viral post made thousands of strangers curious about you. Where did that curiosity go?

Repetition Without Boredom · 9 min read

Say it the same way every time and people tune out. Say it differently every time and nothing adds up.

Timing the Wave · 10 min read

Finding the door was never the hard part. Knowing when to walk through it is.

From Audience to Community to Chorus · 8 min read

An audience watches. A chorus carries.

The Teaching Effect · 10 min read

The person who explains the field ends up owning the field's front door.

Why Visibility Decays · 10 min read

Nobody argued you out of the room. You simply weren't in it the next time someone looked.

The Compounding Curve, Bent Upward · 12 min read

The curve bends for those still pushing when it looked flat.

The Hundredth Door · 10 min read

I told you there were three doors. I lied — by omission.

The Moat of Meaning · 8 min read

Anything you publish can be copied in an afternoon. So what is it, exactly, that can't be?

Category of One · 10 min read

Rank inside a category someone else defined, and they set your ceiling before you started.

The Contrarian’s Dividend · 10 min read

Consensus is free. Disagreement, done right, pays for a decade.

Reading the Room-Sized Machine · 12 min read

The instruments will always be right, eventually. The question is whether you're still useful by then.

The Visibility You Refuse · 10 min read

When did you last turn down an invitation on purpose, knowing exactly what saying yes would cost?

The Architecture of Authority · 12 min read

Two towers go up on the same skyline. When the storm arrives, only one of them is still standing.

Weathering the Algorithm’s Moods · 11 min read

Nothing broke. Something changed its mind.

The Trust Reserve · 10 min read

Two people make the same public mistake. Why does it cost one of them so much more?

Scale Without Dilution · 10 min read

Most people don't fail at getting big. They fail at staying strong while big.

The Invisible Hand of Your Best Work · 13 min read

A museum called her about an essay she forgot writing. Three years later, it signed a contract for her.

From Strategy to Identity · 8 min read

An AI just got asked who you are — and it hesitated.

The Name That Answers Back · 10 min read

Someone is asking a machine about you by name. Have you ever read what it tells them?

Visibility That Outlives You · 10 min read

If you disappeared for a year, would your best work still work?

Lighthouses, Not Billboards · 10 min read

Machines don't guess which version of you is true. They pick the clean one.

Succession: Making Others Visible · 8 min read

"Whose name have you made bigger this year — other than your own?

The Canon of You · 11 min read

She died and left behind two rooms. Only one of them told anyone who she actually was.

Teaching the Next Cartographers · 10 min read

The fix has an expiration date. It doesn't come with a warning label.

The Long Now of Reputation · 12 min read

There's a clock built to chime once a century. What would you do today if you worked on its time?

Beyond Platforms · 13 min read

Platforms are weather. You are climate.

Grace Under Attention · 7 min read

The spotlight was never going to change you. It was only ever going to reveal you.

Your Second Mountain · 9 min read

The first mountain makes you visible. The second makes it matter.

The Name That Answers Back, Answered · 12 min read

What does a name become once it stops being a mention and becomes what everyone else is checked against?

The Mirror, Full: A Commencement · 9 min read

Ask an AI the one question your field hears most. If your name isn't in the answer, this talk is about you.